TikTok sensations Charli and Dixie D’Amelio have achieved a significant milestone with their snack brand, Be Happy Snacks, securing a major distribution deal with 7-Eleven. This collaboration marks a significant step forward for the D’Amelio sisters as they expand their brand’s reach nationwide.
Over the past few years, numerous influencers have ventured into launching their own brands, covering a diverse range of products from snacks and beverages to men’s care items. Notable examples include MrBeast with his Feastables line, Logan Paul and KSI with their Prime Hydration and Energy drinks, and Jake Paul’s men’s care line, W, launched in June.
Charli and Dixie D’Amelio introduced Be Happy Snacks in October 2023. Since then, the brand has grown steadily, garnering attention and gaining popularity among fans and snack enthusiasts alike. Their latest achievement is the partnership with 7-Eleven, a move that will see their products available in stores across the nation.
In an announcement shared on their Instagram Stories
Currently, Be Happy Snacks offers three unique flavors of popcorn: Cotton Candy, White Cheddar, and Himalayan Pink Salt. Each flavor has been well-received, contributing to the brand’s growing popularity.
To celebrate this partnership with 7-Eleven, the D’Amelio family is also hosting a special giveaway. They are offering an “ultimate theme park experience” for one lucky winner and their friends. Customers who purchase the new 1-ounce bags at 7-Eleven can scan the QR code on the packaging to enter the giveaway. This promotion is available exclusively in stores, encouraging fans to visit 7-Eleven locations to participate.
The partnership with 7-Eleven is part of a broader strategy to distribute Be Happy Snacks through major retail channels. In addition to 7-Eleven, the D’Amelio sisters have successfully partnered with other leading supermarkets and gas stations, including Speedway, Jewel Osco, and Walmart. This extensive distribution network ensures that Be Happy Snacks are easily accessible to a wide audience.
This move mirrors the successful strategies of other influencer-led brands. Prime Hydration, for instance, saw massive success when it launched in Walmart stores across the United States. The drink quickly became Walmart’s best-selling sports beverage, even surpassing PepsiCo’s Gatorade in popularity by March 2024.
As Charli and Dixie D’Amelio continue to grow their brand, the partnership with 7-Eleven represents a significant achievement and a promising step towards further success. With their innovative flavors and strategic marketing efforts, Be Happy Snacks is well-positioned to become a household name in the snack industry.
